Very00: Memphis Productions, Powerful Messages, and an Ever-Growing Catalog

VERY00

Hailing from the soulful heart of Memphis, Tennessee, VERY00 is a thought-provoking artist whose sound seamlessly blends the raw emotion of R&B and soul with the intricate wordplay of rap and hip-hop. Forged in the creative crucible of the legendary Stax Music Academy, VERY00 stands alongside fellow So Litty Records (SLR) visionaries RomeoDaProducer and Hakim Harmony as part of a new generation of artists redefining the southern soundscape.

With a melodic flow that is difficult to imitate, VERY00 is making his presence known as an artist who defies categorization. His personal philosophy is a direct reflection of his music: "I don't fit any stereotypes or standards. I just do me and the people who relate speak up, they show love. That's why I do music." This commitment to authenticity has allowed him to cultivate a sound that the South has long awaited—one that is both innovative and deeply rooted in musical tradition.

Very00 and Scooby Racks

VERY00’s journey into music began with his family, which he credits as a major starting point. Taking it upon himself to apply those early lessons, he gained invaluable experience on the road at a young age, learning the nuances of the music business with a speed that few can match. This early immersion gave him a profound understanding of the industry and a deep-seated love for discovering new art, which fuels his open-minded and distinct artistic approach.

His debut independent album, "X+-", serves as a mission statement: "Multiply your additions till you see a difference." The project made a significant musical impact, showcasing a custom style that has begun to resonate far beyond the Memphis region. In addition to his solo work, VERY00 has made a name for himself as a savvy businessman and leader within the SLR collective. He took on the role of Executive Producer for his brother Scooby Racks' album, "FaceCardValid," also contributing his unique flair as a featured artist. This collaboration further demonstrated his versatility and ability to craft a diverse plethora of styles that captivate listeners.

As an integral member of the SLR team, VERY00 is not only focused on his own craft but is also dedicated to nurturing the wider creative community. He takes an active role in artist development and is a key figure in organizing Mid-South area events, helping to build SLR's presence on the ground and championing emerging talent in the region. He has also made his mark in the Web3 space with releases like "See It Thru," available on the NEWM platform.

The future is bright for VERY00. With two more album releases slated for 2025 and a move into a dedicated studio, he is poised to have his most productive year yet. This new space will provide the quality time needed to bring his next two projects to life, promising an even deeper evolution of his sound. As an artist, developer, and community leader, VERY00 embodies the spirit of So Litty Records—pushing boundaries, fostering authenticity, and creating music that truly connects.

Very00 ILLUSIONARY Album Cover

Connect with VERY00:

X (Twitter): https://x.com/Veryoo_

Instagram: https://www.instagram.com/veryoo_/

Listen to VERY00:

Spotify: https://open.spotify.com/artist/0XSXvDkKUCQCSU10inuaKn?si=IHOvY9BYSTmhi6fFnpj_Rw

Apple Music: https://music.apple.com/my/artist/very00/1756386435

NEWM (Web3): https://newm.io/very00-see-it-thru/

Amazon Music: https://www.amazon.com/music/player/artists/B0D955WFD8/very00