Yeah Yeah Official Music Video - Hakim Harmony

The 901 Connection: Hakim Harmony’s "Yea Yea" Visual by WikidFilms

In Memphis, some things are just understood. You don’t have to explain why the atmosphere changes when you cross from South Memphis to Downtown, and you certainly don't have to explain why a WikidFilms logo on a thumbnail means the streets are about to be on fire.

At So Litty Records, we’re all about the "Plan A" hustle, and nothing embodies that energy better than Hakim Harmony’s "Yeah Yeah." This isn't just a music video; it’s a localized cinematic event that captures the raw, unfiltered spirit of Memphis rap.

South Memphis Soul meets Downtown Grit

The visual for "Yeah Yeah" is a masterclass in atmospheric storytelling. WikidFilms—the legendary powerhouse led by Carlos Williams—takes Hakim through the heart of the city, utilizing the heavy shadows of South Memphis and the sharp, neon-lit backdrop of Downtown to frame a narrative of ambition and grind.

The aesthetic is vintage Wikid: high-speed transitions, sharp color grading, and that relentless handheld energy that puts the viewer right in the middle of the function. It’s the kind of visual that feels like a Memphis summer night—humid, high-stakes, and completely unapologetic.

The WikidFilms Pedigree: A Legacy of Heavy Hitters

To understand the gravity of this collaboration, you have to look at the man behind the lens. Wikid isn't just a videographer; he’s an architect of the Memphis sound who has helped launch some of the biggest movements in the South.

His credits are a roadmap of the city’s dominance over the last decade:

Finesse2tymes: Directed the legendary "Goin Straight In," a cornerstone of modern Memphis rap.

NLE Choppa: Filmed the early hits like "Cottonwood" and was a pivotal force during Choppa’s meteoric rise.

Duke Deuce: The man behind the lens for the "Crunk Ain't Dead" visuals that took the world by storm.

The "BoxedIn" Series: His performance platform has become the go-to launchpad for stars like GloRilla and Sexyy Red.

The Verdict

When Hakim Harmony linked up with Wikid, it wasn't just about getting a high-quality camera; it was about the co-sign of a Memphis legend. "Yea Yea" is currently heating up every phone and whip from the South to the North. It’s a testament to what happens when So Litty talent meets the ultimate storyteller of the 901.

Watch the heat. Check the credits. Memphis is winning.

Watch NOW on TouTube:

"Yeah Yeah" Music Video